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Friday, February 27, 2015

A Sweet-Tasting Superfood

By Kelley Herring 
https://www.linkedin.com/pub/kelley-herring/a/7a6/325 Like berries and chocolate? One food naturally bursts with those delicious flavors, as well as with antioxidants, anti-inflammatory agents, and essential fatty acids. It’s called acai (ah-sigh-ee), and it’s the super-potent berry from an Amazonian palm tree.
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Word to the Wise: Ignominious

http://www.amazon.com/Nelson-Mandela/e/B000APE7C2/tosf02-20
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It's Good to Know: A Lost Profession


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An Everyday Misuse I See Every Day

By Suzanne Richardson
https://www.linkedin.com/pub/suzanne-richardson-de-roulet/10/b4a/163 When I saw this sign [in 2008] outside a local gas station, I cringed: "Special discount! Diet Pepsi 12 packs $2.99 everyday through June!"
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Thursday, February 26, 2015

What Dancing Can Teach You About Leadership

By Michael Masterson
"You do not lead by hitting people over the head - that's assault, not leadership." - Dwight D. Eisenhower
The three most important lessons in leadership I ever learned, I learned on the dance floor.
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Controlling the Urge

By Charles Delvalle
https://www.linkedin.com/pub/charles-delvalle/36/349/122 Ask any big-name investor what it takes to make consistent money in the stock market and they’ll all tell you the same thing: Discipline. Yet many investors leave discipline at the door when they decide to buy or sell stock.
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Wednesday, February 25, 2015

A Neglected Metabolism-Boosting Move

By Craig Ballantyne
http://www.amazon.com/Turbulence-Training-Loss-Craig-Ballantyne-ebook/dp/B004S81UC2/tosf02-20 If you want to burn a lot of calories, you need to do a lot of resistance-training exercises for the back of your body, not just the front. Your entire upper back is one of your biggest muscle groups. By exercising this important area, you can burn more calories than if you just train your chest and stomach muscles.
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It’s Fun to Know: Space Station Breakthroughs, Part 3


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Tuesday, February 24, 2015

Word to the Wise: Durance

http://www.amazon.com/Bully-Pulpit-Games-Durance-Playing/dp/0988390906/tosf02-20
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The Look That Sells

By John Forde
Graphics and design are a vital part of any sales letter. But before you let your graphic designer take over, make sure you keep this in mind:
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Uniqueness Matters: How to Differentiate Your Product from the Competition

By Michael Masterson
Think of your primary product. Now answer these two questions: Is there something about it that is better than the other products of its kind? Do you emphasize that advantage in your marketing?
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When Not to Save Money

By Robert Ringer
"Time is money."
- Benjamin Franklin
A few days ago [in June 2008], while reading an article in Time about how to lower stress, I was reminded of the words of wisdom that a centimillionaire friend of mine once shared with me. He explained that in the past, when things got tough in one of his businesses, he focused on slashing overhead to the bone.
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It’s Fun to Know: More Groundbreaking Research at the International Space Station


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Monday, February 23, 2015

Take Advantage of the World Traveler's Secret to Staying Younger Longer

By Al Sears, MD
http://www.amazon.com/Al-Sears-M.D./e/B002WP2M3E/tosf02-20 If I'd known I'd live this long, I'd have taken better care of myself. - Mark Twain
If you do a lot of traveling for business, you’ve probably already discovered melatonin. It eases jet lag and lets you get some precious sleep in those cramped airplane seats. But nature’s sleep regulator holds another little-known secret: It can reverse the effects of aging.
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Word to the Wise: Invective

http://www.amazon.com/Emperors-Bishops-Late-Roman-Invective/dp/1107031729/tosf02-20
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Friday, February 20, 2015

It's Good to Know: Self-Repairing Aircraft


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Thursday, February 19, 2015

Simplify Your Life: Order Out of Chaos

By Judith Strauss
http://www.amazon.com/Order-Out-Chaos-Simplify-Housework/dp/1890826022/tosf02-20
You build a pile of rocks, and it collapses because it was a bit unbalanced. The way the rocks end up on the ground may appear to be random. But a mathematician would tell you there’s an underlying natural order at work here – something that can be replicated, and explained, by "chaos theory."
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Wednesday, February 18, 2015

Copywriting Is Colorblind

By Carline Anglade-Cole
http://www.carlinecole.com/ I've gotten dozens of letters from aspiring copywriters wanting to know if it’s harder for African-Americans, women, or other minorities to break into the copywriting biz.
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Add Some Leverage to Your Portfolio the Easy Way

By Christian Hill
http://en.wikipedia.org/wiki/Mechanical_advantage
You can find ETFs that cover just about any market (“spiders” cover the S&P) or sector (the XLF covers the financials). But did you know there are some that can offer leveraged returns?
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Tuesday, February 17, 2015

Adding Extra Oomph to Almonds

By Craig Ballantyne
http://www.amazon.com/Turbulence-Training-Loss-Craig-Ballantyne-ebook/dp/B004S81UC2/tosf02-20 As you know from reading ETR, almonds have a host of health benefits. They can lower cholesterol, help reduce inflammation, and keep blood sugar in check. Plus, they are a good source of healthy fats, fiber, and protein. And back in 2003, I discovered a study that showed almonds help with weight loss. Since then, I’ve been recommending raw almonds to my clients as well as the millions of people who read my articles on the Internet and in Men’s Health magazine.
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Word to the Wise: Sentient

http://www.amazon.com/When-Horses-Whisper-Wisdom-Sentient/dp/1937907163/tosf02-20
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It's Fun to Know: Eco Bombs

http://www.livescience.com/2570-environmentally-friendly-bombs-planned.html
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"How can I get traffic to my site?"

http://www.amazon.com/Get-Traffic-Your-Website-Methods/dp/1506008607/tosf02-20 "I am a life coach, I have a website, but I get no traffic. I just completed my second book, which should be released in August [2008]. It is a '30-Day Boot Camp to Eliminate Fears & Phobias.' How can I get traffic to my site and market this? I appreciate any guidance you can give me."
Kristen B.
New Hampshire
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A Dollar Saves the Day

By David Cross
https://www.linkedin.com/profile/view?id=282160370&authType=NAME_SEARCH&authToken=ZGFO&locale=en_US&srchid=1839148351423517782287&srchindex=2&srchtotal=280&trk=vsrp_people_res_name&trkInfo=VSRPsearchId%3A1839148351423517782287%2CVSRPtargetId%3A282160370%2CVSRPcmpt%3Aprimary I’d lost $8,000 and neither the sending nor the receiving bank knew where it was. Lost in the banking ether between Florida and Edinburgh. “It’s up to the sending bank, we haven’t received it,” said the receiving bank. “We’ve sent it. It’s up to the receiving bank,” said the sending bank.
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Do You Believe?

By Clayton Makepeace
http://www.amazon.com/Grabbing-reader-headlines-that-work/dp/B000JSE6G2/tosf02-20 "In the sky, there is no distinction of east and west; people create distinctions out of their own minds and then believe them to be true."
- Buddha
Without hope, there would be no second marriages... no cheering crowds behind Obama or John [McCain] on the six o'clock news [during the 2008 election campaign]... and, of course, no Las Vegas.
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Monday, February 16, 2015

Almonds Can Help Reduce Inflammation and Cholesterol

http://www.amazon.com/Raw-Natural-Almonds-lb-Bags/dp/B00BR0DNT2/tosf02-20 Two recently published studies [in 2005] suggest that a healthy diet that includes almonds can reduce two of the primary risk factors for heart disease: high cholesterol and elevated C-reactive protein (a marker for internal inflammation).
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Get Your Employees to Contribute to Company Growth

By Michael Masterson
JP was not my idea of a superstar. He hardly spoke at meetings … and when he did speak, he showed that he was smart, but his wit was full of sarcasm. He did his job, but as far as I knew, never volunteered to do anything. Although I several times suggested that he come to me for mentoring, he never did. In short, he was a prime candidate for getting the heave-ho when his three-month trial period was over. And I was going to recommend to his boss that he should fire him. But there was something in JPs attitude that challenged me. It reminded me of myself at one point in my life. Having grown up in a poor, academic family, I had no experience with business. I had read a reasonable amount – including “Das Kapital” and other seminal works of literature on the subject of economics and class structure. So, as you can imagine, I was prone to be uncooperative with my bosses. Looking back, I’m shocked at how tolerant they were of my early shenanigans – sneaking off to sleep in the storage racks, drawing rude pictures of the foreman in the men’s room, etc. I remember one anecdote in particular that pretty much sums up my attitude at that time. It was a summer job between freshman and sophomore year. Paul, John, and I were working at a warehouse for a chain of supermarkets. We were members of Teamsters local something.
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Thursday, February 12, 2015

Almonds – for Heart Health and Blood Sugar Control

By Al Sears, MD
http://www.amazon.com/Al-Sears-M.D./e/B002WP2M3E/tosf02-20 Whenever you indulge in high-carb meals – as most of us do during the holiday season – here’s a tip to help keep your blood sugar in check … and boost your heart health too. Simply eat some almonds at the same time.
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Wednesday, February 11, 2015

4 Ways to Build Your Info-Marketing Business

By Michael Masterson
“For some reason, I was stimulated by marketing and fascinated with how commercials would sell a product. So I got my degree in marketing.” – Carrot Top
At ETR’s Info Marketing Bootcamp this year [in 2006], I finally got to meet Brad Antin. Brad, who runs The Antin Marketing Group, is an expert in small business and direct marketing – and I found him to be very bright and full of firmly held opinions when we co-counseled an attendee about a start-up business challenge he was facing. (“Do I need to learn the mechanics of the business myself, or can I let my son do that, since he’s the one who will eventually be running the business?”)
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Tuesday, February 10, 2015

Runners Need Strength Training

By Craig Ballantyne
http://www.amazon.com/Turbulence-Training-Loss-Craig-Ballantyne-ebook/dp/B004S81UC2/tosf02-20 Runners are notorious for trying anything to improve performance, from eating "power gel" to buying space-aged shoes. But most runners are missing one key performance booster: strength training.
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Word to the Wise: Sub Rosa

http://en.wikipedia.org/wiki/Sub_rosa
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Monday, February 09, 2015

It's Fun to Know: The Largest Eyes in the World


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The Language Perfectionist: More Confusables

By Don Hauptman
Here’s another roundup of look-alike and sound-alike words I frequently see confused:
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Sometimes You Can't Make It on Your Own

By David Cross
https://www.linkedin.com/profile/view?id=282160370&authType=NAME_SEARCH&authToken=ZGFO&locale=en_US&srchid=1839148351423517782287&srchindex=2&srchtotal=280&trk=vsrp_people_res_name&trkInfo=VSRPsearchId%3A1839148351423517782287%2CVSRPtargetId%3A282160370%2CVSRPcmpt%3Aprimary "One of the very nicest things about life is the way we must regularly stop whatever it is we are doing and devote our attention to eating." - Luciano Pavarotti and William Wright, Pavarotti, My Own Story
Time and multitasking. Potentially a ball and chain to every entrepreneur. Just how many plates can you spin on sticks before they start to topple or you start to perform at less than your peak mental and physical level? Yet many entrepreneurs find delegating or outsourcing tasks difficult. We think nobody can do it as well as we can ourselves. And so more plates get balanced onto more sticks.
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The Book on Bears and Bulls

By Andrew M. Gordon
https://www.linkedin.com/pub/andrew-gordon/78/b51/a8b "The average man doesn’t wish to be told that it is a bull or a bear market. What he desires is to be told specifically which particular stock to buy or sell. He wants to get something for nothing. He does not wish to work. He doesn’t even wish to have to think."
Jesse Livermore
ETR reader Judith wrote in wanting to know why the word "bull" is used for a rising market and the word "bear" is used for a falling market.
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Friday, February 06, 2015

This Thing’ll Kill Ya

By Craig Ballantyne
http://www.amazon.com/Turbulence-Training-Loss-Craig-Ballantyne-ebook/dp/B004S81UC2/tosf02-20 It should come as no surprise that ETR, a newsletter on how to get "healthy, wealthy, and wise," doesn’t recommend watching TV. We all know that TV is detrimental to productivity. Even worse, it sets us up to eat junk food and increase our waistlines.
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Thursday, February 05, 2015

Word to the Wise: Deus ex Machina

http://en.wikipedia.org/wiki/Deus_ex_machina
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It’s Good to Know: The Ultra-Portable Water Purifier


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Why You Should Never Lean on Your Lectern

By Peter Fogel
http://www.amazon.com/Peter-Fogel/e/B004OLN1ZC/tosf02-20 Why do so many speakers lean on the lectern while giving a speech or PowerPoint presentation?
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Wednesday, February 04, 2015

How to Find Your True Calling

By Brian Tracy
http://www.amazon.com/Brian-Tracy/e/B001H6OMRI/tosf02-20 "There is only one success - to be able to spend your life in your own way."
- Christopher Morley
Your success in life will be largely determined by your ability to find your true calling, the right work for you to do, and then putting your whole heart into doing it very well.
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