3 Places You Should Use Keywords but Probably Don’t

By Alexis Siemon
“Ninety-nine percent of our business comes from the Internet, and it all comes from those Internet searches.” - Bruce Fisher

When Charlie [Byrne] and Suzanne [Richardson] asked me to start writing articles for ETR about search engine marketing, I thought, “That’s great! There’s so much to talk about!” This was immediately followed by, “Oh no! There’s so much to talk about! Where do I start?”
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How To Get Rid Of A Cold…

By Michael Masterson
“Microbes is a vigitable, an’ ivry man is like a conservatory full iv these potted plants.” - Finley Peter Dunne (“Christian Science,” Mr. Dooley’s Opinions, 1901)

Getting a cold is a miserable experience. It feels lousy, and it can slow you down. When I have a cold, I feel so rotten that I sometimes ask myself, “Why bother?” All my ambition vanishes. It’s remarkable, really.
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The Most Overlooked Marketing Strategy in the History of the Internet

By John Phillips
“Search is the ultimate expression of the power of the individual, using a computer, looking at the world, and finding exactly what they want.” – Eric Schmidt, CEO of Google [from 2001 to 2011]

What good is it to have a website – one built with profits in mind – if potential customers can’t find it? Sure, you can drive Web traffic to your site in any number of ways… with e-mail, banners, and print ads, to name just a few.
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How to Bring the Right Customers to Your Website

By Paul Smithson
"The power of a website comes from the people using it, not the people making it.” – Chris Edwards

Whether you already have an Internet business or you’re thinking of starting one, you should have one major thing on your mind: driving traffic to your website. Learning how to do this is crucial to your success. After all, if you don’t have people browsing through your products or services, how can you sell them anything?
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Rev Up Your Sales With a Google AdWords Campaign

By Alexis Siemon
“When you can do the common things of life in an uncommon way, you will command the attention of the world.”
– George Washington Carver

You’d been hearing all about how great Google AdWords is for driving traffic to a business’s website, and you were finally ready to get in on the action. So you set up your first online marketing campaign. But while you’re starting to see results, they just aren’t what you expected… and you’re not sure what to do next.
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Multiply Your Online Sales by 100 Times or More This Year

By Bob Bly
“Many a small thing has been made large by the right kind of advertising.” – Mark Twain

Are Web metrics as difficult to measure and analyze as the experts claim? Not really. At least not when you follow the marketing business model used by Agora Inc. and Early to Rise.
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The Diet That Cardiologists Are Being Urged to Recommend

By James B. LaValle, RPh, MS, ND, CCN
What would you do if you were a researcher and you realized that a diet that had been accepted for years is all wrong? Would you write letters and more letters, urging your colleagues to be aware that research is showing the need for a change? That is exactly what some of the country’s top researchers have been doing, including Dr. Walter Willett (who chairs Harvard’s Department of Nutrition) and Dr. Frank B. Hu.
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It's Fun to Know: The World's Longest Paper Airplane Flight

 

The International Space Station is a haven for serious research. At least it was until scientists from the University of Tokyo announced plans to launch a three-inch origami-crafted paper airplane from the station and let it glide to earth.
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Glycemic Index? Not So Fast

By Dr. Jonny Bowden
If you’re a regular reader, you already know how important the glycemic index is to make sure you’re eating well. But there’s a big problem with using the glycemic index as a guide to eating: It doesn’t take into account portion size. Glycemic load - a far more useful number – does.
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The Truth About Fat Loss

By Craig Ballantyne
Last November [in 2007], I traveled to Mesa, AZ to hear Bill Phillips speak at a seminar. Phillips is the creator of the Body for Life Transformation Challenge. But at the end of the conference, it wasn’t Phillips’ words that I remembered. Nor was it Richard Branson’s, who spoke to us via satellite. Instead, a man named Dave Kekich caught my attention.
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Can Cellphones Really Give You Cancer?

By Al Sears, MD
"The devil has put a penalty on all things we enjoy in life. Either we suffer in health or we suffer in soul or we get fat." - Albert Einstein

Some people think Senator Kennedy’s cellphone caused it.
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3 Reasons to Say No to Crestor

By Shane "The People's Chemist" Ellison, MS

A new study on heart health is touting statin drugs as the best thing since the iPod. But before you head off to your doctor asking for a prescription, let’s take a closer look at the facts.
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Nutrition Tip to Boost Fat Loss

By Craig Ballantyne
You bust your butt in the gym – and it’s working. You lose weight, drop a few inches, and are feeling good. Then, suddenly, you stop seeing results. The plateau phase of any fat-loss program may be normal, but it can be frustrating. Fortunately, a little change in your diet can get you back on track: Simply stop eating foods from a bag or a box and start eating more fruits and vegetables.
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Use the Slice-and-Dice System to Get Your Customers to Buy More

By Wendy Montes de Oca
“I’ve always believed the greater danger is not aiming too high, but too low, settling for a bogey rather than shooting for an eagle.” – Peter Scott

One of the best ways to build your online business is to build your house list of potential customers. But you can also do it by changing the way you market to your existing customers. Today, I want to show you how breaking up your existing customer database can boost your sales.
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2 Performance Indicators That Can Help Boost Your Sales

By Wendy Montes de Oca
Running a successful e-mail marketing campaign is largely dependent on the quality of your products, your mailing list, your offers, and your advertising copy. But even if you have top-notch products, offers, and copy, you aren't home free. To make sure that your marketing efforts are having the results you want, you need to measure some key performance indicators.
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Cost Per What?, Part 2

By Wendy Montes de Oca
Marketing your product or online newsletter may be your number one priority. But if you've got a bunch of ads set up all over the Internet and no way to track how effective they are, you might as well be throwing money into the trash. You need to measure just how well your ads are performing - and to do so, you need to keep track of some critical marketing metrics.
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Cost Per What?, Part 1

By Wendy Montes de Oca

You've created some ads and you've got them situated on search engines and relevant websites. All you have to do now is sit back and wait for customers to find you, right? Wrong! As soon as you've started marketing your product, website, or e-newsletter, you need to start measuring your results.
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How Much Fiber Can You Get in a Shake?

By Michael Masterson
There’s no doubt about it – fiber is one of a few super-foods you should consume daily. In my article about my daily eating routine, I mentioned a super-high-fiber shake that I drink every day. In fact, I’ve calculated that my shake can provide me with as much as 95 grams of fiber. A half-dozen ETR readers wrote in, wondering where I found this miraculous beverage.
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Bulk Up to Lower Inflammation

By Kelley Herring 
You’ve likely heard quite a bit lately about a certain “miracle” substance. It’s proven to foster weight loss, improve gastrointestinal health, protect the heart, and even guard against cancer. Food manufacturers are boosting it in their products (and proudly displaying it on their labels). TV commercials featuring models exposing taut tummies urge you to whirl it into juice or water. And a recent book suggests that getting 35 grams every day is the key to losing weight and staying healthy for life.
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