How to Find Customers in a Web 2.0 World

by Wendy Montes de Oca

“We can believe that we know where the world should go. But unless we’re in touch with our customers, our model of the world can diverge from reality. There’s no substitute for innovation, of course, but innovation is no substitute for being in touch, either.” – Steve Ballmer

You’ve probably heard about Web 2.0. It’s all the rage these days. But do you really know what it is? More important, do you know how to use it to your advantage?
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How to Get a Bunch of Useless Traffic to Your Website

by Patrick Coffey

“Nothing succeeds like the appearance of success.” 
– Christopher Lasch

The Internet has been buzzing with praise for “social media” as the way to drive traffic to your website. By “social media,” I’m talking about sites that (1) allow you to submit content and (2) allow other people to comment – and even vote – on it. The higher they rate your submission, the more exposure you get, with lots of people clicking on your link.
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A Free Online Tool to Make Your Life Easier: Web Analytics

by Rick Maggio
So you finally got around to starting your website or blog, and you’re on your way to Web stardom. Hopefully, you’ve included some great content that your visitors will find valuable and want to keep coming back for. If you’re smart, you’ve also tried to include content that will attract new visitors. Now, how do you measure the results of all your hard work?
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How Boring Search Data Can Bring Life to Your Website

by Rick Maggio
If you’ve got a search box on your website (and you should), you have the opportunity to make your business even stronger than it already is. Granted, the statistics you can pull from your search box aren’t particularly exciting. In fact, in a casual survey of a few of my colleagues, exactly zero found search statistics to be even slightly interesting. But here’s why they, and you, should care: Visitors to your website use your search tool because they cannot otherwise find what they are looking for!
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Don’t Overlook Organic Search Efforts in Your Online Marketing Mix

by Wendy Montes de Oca

Many Internet entrepreneurs think they’re doing everything they can to get the word out about their businesses. They allocate their marketing budgets to direct mail, e-mail, banner ads, print ads, co-registration, and pay-per-click (PPC). They spend much of their time, effort, and money on getting those channels to produce a positive ROI (return on investment). But they’re ignoring a major source of potential traffic… which means they are losing hordes of potential new customers. Big mistake.
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The SONAR Content Distribution Method of Getting More Traffic and More Sales

by Wendy Montes de Oca

“If you don’t get noticed, you don’t have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.”
– Leo Burnett

Synchronization of your content distribution channels – via online media, PR, and SEM (search engine marketing) – will help maximize and monetize your website traffic.
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Rescue Your Website From the Internet Black Hole

by Wendy Montes de Oca

“The audience is the best judge of anything.”
– Barbra Streisand

Okay, so you have a website. You’ve spent time and money getting this thing up. You’ve used all your creative juices to get the words just right. And you added some nice graphics to make the site aesthetically pleasing. Now what?
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How to Get an Interview With a Celebrity

By MaryEllen Tribby

You see someone you really admire - a top business exec who could become your mentor, a competitor who could help you learn the secrets of your industry, or a celebrity who could share valuable information with readers of your e-zine. But you don’t approach her, because she’s too famous or well-respected or intimidating. And, just like that, a big opportunity walks away from you.
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9 Ways to Sell the Same Idea

by Alex Mandossian
“First comes thought; then organization of that thought, into ideas and plans; then transformation of those plans into reality. The beginning, as you will observe, is in your imagination.” 
– Napoleon Hill

Since 2001, I’ve trained entrepreneurs, independent professionals, and small-business owners to use teleseminars to amplify their bottom line. And I practice what I preach. In fact, teleseminars have changed my life. On 16 separate occasions in 2006, I made more money per hour than I made in the entire year of 2001.
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Muscle Media Buying

by Wendy Montes de Oca

“Advertising is what you do when you can’t go see somebody. That’s all it is.”
- Fairfax Cone

If you’ve got a strong e-mail campaign going but you’re looking to expand your direct-response tactics to include online ads, chances are you will do some media buying. Why? Because purchasing banner, text or other display ads can be a very cost effective way to attract customers.
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Mastering Google AdWords in 3 Easy Steps

by Patrick Coffey

“I know I need to be in Google … but that can be expensive if you don’t know what you’re doing.”
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Feedback: The Positive Thinking Uproar, Part 1

Stand in front of the mirror in the morning and repeat 20 times: “I am a good person. I can do anything. I will be successful.” And poof! Your wildest dreams come true. Sounds appealing, right? But the reality is different. Forget about positive thinking. Instead, start working toward the goal you want to achieve or practicing the skill you want to master.

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Why Positive Thinking Doesn’t Work

By Michael Masterson 

"The most useless are those who never change through the years."
- James Matthew Barrie

One of the great fallacies in the self-help industry is the notion that you can change your life with “positive thinking.”
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Fat Loss: A Calorie Is NOT a Calorie

By Kelley Herring

While losing weight isn't the easiest task for some, the equation is pretty simple: To drop pounds, you need to burn more calories than you consume.

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Eat Less, Get More

By Kelley Herring

Need another reason to go organic? How about getting more disease-fighting nutrients per calorie?

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The Trick to Keeping Weight Off

By Craig Ballantyne

"I let myself go" is a phrase we hear all too often at the gym. It comes from people who have allowed months to go by without taking stock of their physical condition.

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Take Your Water Bottle With You When You Leave Your Car

By James B. LaValle, RPh, MS, ND, CCN

You know that water bottle you carry with you everywhere? Or the bottles you use to feed your baby? If they’re plastic, they could be making you or your baby very sick. Fortunately, there’s one easy step you can take to protect yourself and your loved ones from the “toxic” effects of plastic.
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