The Secret to Entrepreneurial Success

By Clayton Makepeace

To be a successful entrepreneur, you need five things:

1. A product that delivers a benefit people already want at a price they're willing to pay...

2. A strategy that puts your sales copy in front of your best prospects...

3. Great headlines and lead copy that compel them to read your sales message...

4. Sales copy that convincingly presents the reasons why the prospect should buy and overcomes any objections he might have, and...

5. A quick, easy way for him to order.

Now you can do all that with a product that has already been proven to appeal to prospects, and where you'll go head to head with well-established competitors. Or you can attempt to be a pioneer with something completely new.

If you decide to become a pioneer, you can do items 2 through 5 brilliantly and still fail miserably if your product misses the mark - if it doesn't deliver a benefit your prospect intensely desires at a price he's willing to pay. And when you're a pioneer, your chances of missing the mark are substantial.

Pioneers are famous for winding up with arrows in their keesters. Given the choice, I'd rather compete in an established area.

[Ed. Note: Clayton Makepeace has spent the last 40 years creating direct-mail, Internet, and print promotions that have sold well over $1 billion worth of products.]

* Highly Recommended *

The Only Three Ways to Grow a Business

Did you know that there are only three ways to grow a business?

1. Increase the number of customers.

2. Increase the average transaction value.

3. Increase the frequency of repurchase.

Find a way to maximize each one, and your business will experience an astonishing rate of growth.

In his "9 Pillars of Business Growth" program, acclaimed consultant Jay Abraham outlines hundreds of proven, frequently unrecognized, and almost totally underutilized ways to grow these three key areas of your business. If you own a business (or would like to), be sure to take a look at Jay's program.

- Patrick Coffey
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This article appears courtesy of Early to Rise [Issue #2216, 12-04-07], the Internet's most popular health, wealth, and success e-zine. For a complimentary subscription, visit http://www.earlytorise.com/.