The #1 Blunder New Copywriters Make When Building a Freelance Business

By Clayton Makepeace
I recently [in 2007] saw an ad a copywriter placed in DM News to promote himself. Now when I see writers do that kind of thing, I immediately figure they must really stink.

See, prospective clients figure that if you were any good, you'd be booked up. Run an ad for your services, and you're telling the world that you're not good enough to have a long line of clients vying for a position on your dance card.

What's really embarrassing is that you're also saying, "Hey world! I'm not smart enough to know that you want writers who are too good to have time available!"

Instead, keep your communications private - between you and only a handful of prospective clients at a time.

And make sure you always have a ready reason why you have time in your schedule at the moment.

You might tell two or three marketers, "I fill my schedule just twice a year, and I'm booking my schedule for the first six months of next year. The slots are going on a first-come, first-served basis."

You don't want to be the ugliest girl at the ball. You want to be the one that everybody has to hustle to get a dance with.

[Ed. Note: Clayton Makepeace has spent the last 40 years creating direct-mail, Internet, and print promotions that have sold well over $1 billion worth of products.]

This article appears courtesy of Early to Rise [Issue #2215, 12-03-07], the Internet's most popular health, wealth, and success e-zine. For a complimentary subscription, visit http://www.earlytorise.com/.