SEO Don’ts: Critical Site Content as Images

By Alexis Siemon
When developing your website, it’s easy to get swept away by some of the gorgeous creations your Web designer proposes. But while they may look great, it’s important to make sure that none of those images contain critical information or content. The reason is because the search engines cannot “read” any copy that is in an image.

If your site has large banners or graphics that include promotional or product-oriented copy, the search engines won’t be able to crawl and index that content – and you won’t rank for important keywords.

Keep a cool head during the design phase of your website. Make sure important copy is rendered as text and save the image files for pictures.
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This article appears courtesy of Early to Rise [Issue #2386, 06-19-08], the Internet's most popular health, wealth, and success e-zine. For a complimentary subscription, visit http://www.earlytorise.com/.