Boost Your Metabolism With Coconut

By Kelley Herring 
Wouldn’t it be nice to crank up the dial on your metabolism a notch?

Well, you can! Certain foods ratchet your metabolism into high gear, helping to burn more calories and give you more energy.

The best known of these thermogenic (fat-burning) foods is protein. That’s the reason high-protein diets promote weight loss. But there’s another food that has even more calorie-torching power than protein: coconut oil.

Medium-chain fatty acids (MCFAs), the unique fats found in coconut, are easily absorbed and rapidly burned as energy, stoking your metabolism. What’s more, coconut fats blaze through slower-burning long-chain triglyerides.

In a recent study, the thermogenic effect of a high-calorie diet containing 40 percent fat as MCFA was compared to one containing 40 percent fat as long-chain fatty acids (LCFAs). Researchers found the thermogenic effect of the MCFA was almost twice as high as the LCFA: 120 calories versus 66 calories. The researchers were so astounded, they conducted a follow-up study. This time, they found that MCFA given over a six-day period can increase diet-induced thermogenesis by 50 percent!

You can use coconut oil just like you would any other oil. Try whisking with raspberry vinegar for a luscious summer dressing, or lightly pan-frying wild fish and organic veggies for a metabolism-boosting treat.

"The habit of looking on the bright side of every event is worth more than a thousand pounds a year."
- Samuel Johnson

How to Sell With Statistics

By Bob Bly
Whenever I am writing copy, I like to gather lots of statistics on my topic.

The great thing about statistics is that you can use them to support almost any sales point you want to make in your promotion.

For example, marketers often cite the number of units that’ve been sold to prove that their product is popular and, therefore, must be good.

In the good old days, McDonald’s restaurant signs would proclaim "Over 1 Billion Sold." Of course, that really wasn’t proof that McDonald’s burgers are good. Many restaurants make hamburgers that are better. But it gave customers the impression that McDonald’s burgers were exceptional.

Ironically, a statistic that says the exact opposite – a number showing the product does not sell well – can also be used to make a case for superior quality.

Perhaps you have received a catalog for Harry & David, the mail-order company that sells, among other things, Royal Riviera Pears. The copy for the pears says, "Not one person in a thousand has ever tasted them." It makes the product sound exclusive, special, rare, and desirable. But what it really means is that very few people buy them!

Here’s another example of how statistics can be skewed in your favor…

I was asked to write a brochure for a company that did research for manufacturers. I asked the client about his competition and where his firm stood among them.

"That’s a negative," he said. "There are hundreds of small mom-and-pop operators doing this kind of research out of their homes. But there are only five real companies – and of those five, we are, unfortunately, the smallest."

So in the brochure copy, I wrote: "XYZ Research Associates is one of the 5 largest industrial research companies in North America" – turning a potential negative into a bragging point.

A few additional guidelines for using numbers in your marketing copy to make a case for your product or service:

• Write your numbers using the largest unit of measurement. "A quarter of a century" sounds longer than "25 years."

• Round off to make a number sound bigger. If the client tells me his newsletter has 2,015 subscribers, I talk about "thousands of satisfied subscribers."

• Use "negative statistics," saying what the product doesn’t do or have, rather than what it does do or have. For instance, club soda has "no sodium, no artificial flavors, no calories."

• Prove statistical points with pictures. Compare two quantities with a bar chart, or show a price chart illustrating how shares of the stock you recommended went up.

• Use a persuasive statistic at least three times: in the body copy, in the chart or graph, and in a caption for the chart or graph.

• Make unexpected comparisons to dramatize numbers. You might, for example, say "More people have died from malaria over the past century than are now living in the United States" – much more memorable than just stating the number of malaria victims.

[Ed. Note: Using statistics to your advantage is a simple way to capture your prospect’s attention and get him to buy. Many direct-marketing techniques are just as easy to learn – and just as effective at helping you get new customers. Master direct marketing, and you’ll never want for money again.]

It's Fun to Know: The Frog Without Lungs

Researchers from the National University of Singapore working in Indonesia have found a frog species without lungs that breathes through its skin. Only a few species of salamander are known to share this trait.

The scientists believe this adaptation came about because of the frog's environment. It lives in fast-moving streams, and air-filled lungs would make it float and get swept away by the current.

(Source: Associated Press)

Word to the Wise: Lubricious

"Lubricious" (loo-BRISH-us) - from the Latin for "smooth" - means (1) lustful or (2) slippery.

Example (as used by Eugene Robinson in The Washington Post): "Here was a place [Ipanema] where a kind of benign... anarchy seemed to rule, a lubricious, frictionless chaos into which one could simply disappear."
__________________________________________________
These articles appear courtesy of Early to Rise [Issue #2384, 06-17-08], the Internet's most popular health, wealth, and success e-zine. For a complimentary subscription, visit http://www.earlytorise.com/.